To provide our Services, and to otherwise conduct our business, we rely on information provided by, and collected from, our users. This information consists of the following:
We collect certain information that identifies you as an individual, and any other information that we associate with it (collectively, "Personal Information"), depending on the Services you choose to participate. The Personal Information we collect may include the following:
Your email address, phone number, and other contact information;
Information that you may provide to us, either directly or through interaction with our Website.
2.3 Online Activity Information
We also collect technical and device-related information through our Platform and third party analytics tools that we use (collectively, "Online Activity Information"). For example, we use your IP address, time and date of your visit, and your interactions within the Platform to monitor customer traffic patterns and site usage to help us improve your user experience and ensure the quality of our service to you. Online Activity Information will not generally identify you as an individual. Accordingly, subject to Section 2.2 (Treatment of Combined Information) below, we will treat Online Activity Information as Anonymous Information unless an applicable law establishes that Online Activity Information constitutes Personal Information.
2.4 Anonymous Information